Grim news for newspapers online
It’s a long piece, but take the time to peruse this article from Online Journalism Review. Titled “What Newspapers and Their Web Sites Must Do to Survive,” it’s advice every old-school newspaper publisher should heed.
A nut graph:
The newspaper industry has spent billions on the Internet to create online editions that are read by fewer people, less frequently and less fully than print editions. These online editions haven’t helped newspapers attract younger readers, and most of them are a financial drain on the newspapers that support them.
Online editions, it finds, act as albatrosses for print operations. Average readers don’t respond to “shovelware” editions, where all the print content of the newspaper is shoveled to the Web like some hungry blast furnace. Readers go online for content that matches their interests.
Ergo, online operations, in their current forms, don’t justify the vast resources thrown at them.
Coveted young readers, it finds, don’t read newspapers’ online editions any more than they read the print versions.
Stan Soffin, my professor for Newswriting and Reporting 101 at Michigan State University, introduced me to the concept of the Daily Me: an on-demand aggregate of the news I want to read. The future of news, he would say.
That future is here.
Readers, especially the young Web-saavy set, turn in droves to their own Daily Me editions, through advances like RSS feeds, or simply scouring the Web for the latest news that interests them. The bad news is, most newspapers don’t seem to have the mindset to meet those readers on the other end.