Disney has decided not to distribute Michael Moore’s new film, Fahrenheit 911, through its child company, Miramax. At least, that’s what the BBC’s reporting. (Ed. note: The Beeb’s coverage riffs heavily off The New York Times, but their site requires registration.)

Michael Moore, on his site, has this to say: “For nearly a year, this struggle has been a lesson in just how difficult it is in this country to create a piece of art that might upset those in charge…”

Turning down distribution causes controversy and more coverage (like me writing about it here). It’s basically free hype for the movie, and just before Moore takes it to Cannes. Someone should tell Disney that, if they want the movie to go away, they should embrace it. I mean, it’s Michael Freakin’ Moore. It’s not like he’s going to go away. He’ll just get crankier and find another distributor.