For your reading pleasure, a try this item from the Freakonomics blog on the New York Times site. The kernel: Price and quality of wine do not necessarily go hand in hand.

I’m not a wine snob by any means. Nor am I particularly educated about wine. But, I know what I like. And I like Charles Shaw varieties from Trader Joe’s as much as many more expensive wines I’ve had. Plus, at $3 a bottle, I’m not going broke to support any kind of wine habit. I’ll drink to that.